The story of AMS News Channel isn’t one of corporate boardrooms and massive investments, but of two friends, Abhinna and Monika, fueled by a shared frustration and an unwavering belief in honest journalism.

Monika, a seasoned investigative journalist, had grown increasingly disillusioned with the sensationalism and partisan divides dominating mainstream media. “Every story felt like it had an agenda,” she’d often lament to Abhinna over their evening coffee. “Where’s the space for just… truth?”

Abhinna, a tech visionary with a knack for building robust digital platforms, echoed her sentiments. He saw the potential for a news outlet that leveraged technology not for clickbait, but for deeper engagement and broader accessibility. “Imagine,” he’d said, “a channel built from the ground up, designed to inform, not to inflame.”

The idea for AMS — an acronym subtly hinting at their names – sparked during one of these passionate discussions. It wasn’t a sudden epiphany, but a slow burn, fueled by countless late nights brainstorming, sketching out business plans on napkins, and debating ethical dilemmas. They poured over market research, identified gaps in existing news coverage, and meticulously planned how to build a newsroom that prioritized integrity over immediate profits.

Their initial capital came from a combination of their life savings, a few understanding family members, and a surprisingly successful crowdfunding campaign that validated their vision. They started small, converting Mark’s spacious garage into a makeshift studio and office. Aisha leveraged her extensive network to bring in a handful of like-minded journalists, photographers, and editors who were equally tired of the status quo. Mark, meanwhile, built the digital infrastructure from scratch, ensuring a seamless user experience and robust security.

The early days were a whirlwind of challenges. They faced skepticism, technical glitches, and the sheer exhaustion of wearing multiple hats. Aisha found herself not just reporting, but also managing schedules and chasing down leads. Mark was coding, troubleshooting, and even setting up cameras. But their shared passion and complementary skillsets kept them going. Aisha’s journalistic rigor ensured the content was impeccable, while Mark’s technical prowess made it accessible to everyone.

They launched AMS News Channel quietly, with a focus on in-depth local stories that major outlets often overlooked, alongside meticulously researched international reports. Word spread organically. Viewers appreciated their commitment to unbiased reporting and their refreshing approach to complex issues. What began as a garage project between two friends quickly started gaining traction, proving that in a world saturated with information, there was still a hunger for genuine, unadulterated new